...have introductory specials to entice newcomers. Once you know this is the studio for you, sign up for occasional specials or multiple class packs to reduce the per class price. More advantages to studio based yoga are that the instructors are more likely to be certified and experienced. You have a greater chance of getting to know your instructor and they you. In addition, you have a greater likelihood of finding a yoga 'community'.

There are many types of studios. Let's take my (large) town in NJ as an example. Some studios offer only one kind of Yoga such as Kundalini or Anusara. These studios offer beginner to advanced classes in just their style. Interestingly, some other studios promote multiple styles by employing several instructors, each trained and teaching in whatever various styles in which they are certified.more

Four Yoga Business Tips to Get Paying Clients From The Web

...Building a web site for your yoga business is an important and effective means of bringing in new students.

It can be a costly endeavor, however, especially if you hire someone to build the site for you. Building it yourself, on the other hand, can be time consuming, especially if you are new to web marketing.

Here are a few tips to help new and experienced yoga teachers and studio owners get the most from a web site.

1. Yoga business marketing starts with your web site's domain name

Most yoga teachers and studio owners spend far too much time deciding on a domain name for their web site.

One of the first places search engines like Google look for keywords is in the domain name. So it makes sense to put words in the domain name that people will actually look for.

People most often search for yoga classes on the Internet by typing in the name of their city and the words 'yoga' or 'yoga class.' Unless you or your studio have already established a well recognized brand name that people will actually search for on the Internet, it's a good idea to incorporate the name of your city with the word 'yoga' into your domain name. You can then register a second domain with the actual name of your yoga business that redirects to the first domain name.

Whenever possible, use...more

Yoga Visualization for Empowerment - Introduction

...hat some people would misuse this aspect of Yoga for acquiring material, power, and fame.

The ancient Yogis had nothing to fear, because a Yoga practitioner would need much practice to reach Samadhi (The eighth limb of Yoga - Complete Meditative absorption); there are many levels of Samadhi.

However, Samadhi, and the eight limbs of Yoga, described by Patanjali, are largely ignored by many Hatha Yoga practitioners around ...more

Beyond Flexibility - The Health Benefits Of Yoga

...iffness, and sometimes pain, we develop a resilience and mental fortitude. Yoga does, of course, help with concentration. But that process of releasing and going beyond the point of physical limitation is not limited to the body. It develops a quiet confidence and knowledge about one's own capacity that is not held back by the boundaries we may have falsely believed about ourselves before. With a yoga practice, we can get back in touch with what yogi's call our dharma, our purpose in life. And we find in ourselves, by virtue of our growing strength, the courage to follow that path.

And finally, a quote from a yoga teacher from Sydney, Australia, Eileen Hall, printed in the Australian Yoga Life magazine:

"Yoga is not about relaxation, it's not about losing weight, it's not about learning meditation. It's about discovering the divine being within ourselves."

References: Yoga Journal, November 2005
Australian Yoga Life, Nov 2005 - Mar 2006<...more